Published Nov 21
Cartoon Network’s Creative Lab Comes Full Circle
A year after announcing Cartoon Network Africa’s Creative Lab winners, WarnerMedia will reveal the winning shorts at DISCOP Johannesburg 2019, taking place at the Sandton Convention Center from 20 – 22 November.
The three animated shorts, created by African talents and locally produced in South Africa in collaboration with Mind’s Eye Creative, will be screened on Wednesday, 20 November, following the WarnerMedia Panel discussion from 1pm to 2pm at the DISCOP Main Theatre.
The initiative, which started in June 2018, as a pan-African call for pitch competition, not only had the ambition to find African talents and bring to life local story gems through animation but also unearth talent from a range of backgrounds. Creators, writers, graphic artists and animators all rose to the occasion to take a chance at bringing innovative content aligned with Cartoon Network’s brief to bring humour, craziness, randomness and absurdity, to make African kids laugh out loud.
Through Cartoon Network Africa’s Creative Lab, which birthed the first 100% African animated content production led by Cartoon Network - not only did it become clear that Africa is bursting with talent, but creatives also delivered very rich and diverse creative projects with engaging characters and unexpected stories.
In the DISCOP panel discussion, starting at 13h00 on Wednesday, 20 November, WarnerMedia Africa will present how international television channels, such as Cartoon Network, Boomerang, or TNT, work to create a brand experience that feels relevant for a local African audience. This is in line with WarnerMedia’ s plans to commit to develop African animated content in 2020.
The three winning Cartoon Network Creative Lab winning shorts will premiere on Cartoon Network (DStv 301) on January 11th @17:15 CAT as part of a special stunt gathering innovative, breakthrough animated shorts specially curated for Cartoon Network.