Published Feb 11
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Pearl Magic Prime set to Launch on DStv Channel 148
Kampala, Monday 8th February 2021: MultiChoice Uganda announced this morning that Pearl Magic is expanding and will be adding a new channel: Pearl Magic Prime to its stable. The channel is set to go live from Monday, 8 February 2021.
In anticipation of the amplified offer, Channel Director Timothy Okwaro says, “Our mandate as a channel is to provide our viewers with thought-provoking and entertaining content which captures Ugandan cultural nuances, we cannot wait for audiences to experience this new addition to our stable.We will continue to work with the established and upcoming local producers to deliver on world-class content whilst fulfilling our commitment in developing the entertainment industry and economy of the region.”
Since the inception of Pearl Magic two years ago, the channel has fast become the leading local entertainment brand in Uganda and the launch of Pearl Magic Prime is set to amplify the viewing experience. Pearl Magic Prime will at launch feature a drama entitled Prestige, Mama and Me, a television series that falls within the dramedy category, Sanyu- a telenovela as well as Story Yange, an epic docu-series that explores the humble beginnings, meteoric rises, devastating falls and crippling vices of the most popular social influencers in Uganda.
Hassan Saleh, the Managing Director of MultiChoice Uganda says that he is excited about the launch of Pearl Magic Prime as well as the investment that has been injected to ensure for growth and accessibility of local content in Uganda. “Pearl Magic Prime is set to live up to its tagline of delivering more value to the customer like never before. We are proud of the role we are playing in the entertainment sector in Uganda and look forward to connecting with our audiences.”
Saleh added that the channel will be available exclusively to DStv subscribers on DStv Compact, DStv Compact Plus as well as DStv Premium packages. “As per our ongoing commitment to our customers, we will continue to enhance our viewer experience by offering more value to our customers. We are confident that Pearl Magic Prime will connect with DStv audiences and reinforce our strategic vision to be the leading African storyteller.”
Viewers are encouraged to take note of the scheduling plans below to not miss out on their favourite programming:
NEW SHOWS SET TO PREMIERE ON PEARL MAGIC PRIME, DStv CH 148
Sanyu: Monday to Friday at 8.00 pm
Prestige: Monday to Friday at 8.30 pm
Mama and Me: Wednesday and Thursday at 7.30 pm
Story Yange: Saturdays at 8.00 pm
SHOWS SHARED WITH PEARL MAGIC, DStv CH 161 AND GOTV CH 304
Between Us: Monday and Tuesdays at 5.30 pm
Half London: Wednesday and Thursday at 5.30 pm
The Honourablez: Fridays at 7.30 pm
Ekibbitu: Saturdays at 3.30 pm
Mzigo Express: Saturdays at 7.30 pm
My Wedding Day: Saturdays at 7.30 pm
Date My Family: Sundays at 8.00 pm
Pablo Live Show: Sundays at 9.00 pm
ABOUT PEARL MAGIC PRIME
Pearl Magic Prime is a channel on DStv that’s is owned by the MultiChoice Group (MCG) the parent company of M-Net, one of the fastest-growing video entertainment providers globally, delivering entertainment products and services to 19.5m households across 50 countries on the African continent. Its track record of more than 30 years is reflective of a commitment to provide audiences with only the best local, sport and international content.
MCG’s strong partnerships with distributors, installers and telecommunication companies, along with its well-established payment solutions, competitive pricing and choice of viewership packages continue to secure its place in the global market, while also providing solutions unique to the African market.
Its direct-to-home (DTH), digital terrestrial television (DTT) and over-the-top (OTT) solutions enable the business to stay relevant and aligned to changing consumer habits while capturing new markets.
Content is at the very core of the business. MCG aims to deliver quality content anywhere, anytime and on any device through a comprehensive video entertainment offering at different price points. As pioneers in African video entertainment, MCG plays an important role in making information and entertainment easily accessible to Africans.
MCG aims to secure content rights in a manner that is cost-effective and reflective of the diversity of its audiences. Its substantial portfolio includes award-winning local content (a key differentiator in its service offering), a leading sports offering (including production capabilities) and access to international content, which is all shared on the group’s platforms: DStv, GOtv, Showmax, M-Net and SuperSport.
The channel is exclusively available on DStv Channel 148 and is truly Ugandan- Like Never Before!
@DStvUganda on Facebook and @DStvUganda on Twitter.
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Notes to the editor
Brand new shows on Pearl Magic Prime
Sanyu tells the story of an innocent, rural teenage girl that is forced to leave her family and her pursuit for education to do a maid’s job for a complex, wealthy urban family. It is here where she falls for the young son of her employer. Witness the journey of love, emotion and drama between the privileged and underprivileged. Some of the cast members of Sanyu are Tracy Kababiito, Timothy Lwanga, Farida Nabagereka, Blessing Naturinda, Kyeyune Shalom, Kuddzu Isaac, Allan Katongole, Marion Asilo Dorothy, Abbey Mukiibi Nkaaga, Housen Mushema, Elenour Nabwiso, Sharon Nalukenge and Racheal Nduhukire.
Prestige narrates the ups and downs of rival ad executives of the same family. Their lust for power is fuelled by love, jealousy, grief and hatred. The show captivates the leads succeed, fail and pick themselves up whilst chasing their life’s purposes. Throughout it all, audiences will remain glued to their seats as their favorite characters struggle with moral and ethical decisions that impact not only their lives, but the lives of everyone around them. The show will feature actors like Alvin Emitu, Cleopatra Kyoheirwe, Evelyn Namtovu Kironde as well as Nana Kagga and Simon Kalema – also producers of the show.
Mama and Me is an epic dramedy centered around a middle-aged teacher, whose husband steals her money to give to his concubines. After his accidental death, she is accused of murder and must use her wits to stay out of jail, and to fight off in-laws who want to take her property. Mama and Me will feature actors and actresses like Debbie Bakuseka, Nambozo Gloria Catherine, Suubi Nalwanga and Kaylar Kirabo Elizabeth.
Story Yange showcases the personal lives of the most popular faces of Uganda. The show explores their humble beginnings, meteoric rises, major setbacks, personal struggles and crippling vices. Some of the stories we will see from this exciting new series will include those from Dr. Martin Aliker, Alex Mukulu, Princess Evelyn Komuntale, Judith Heard, Hon. Dr. Miria Matembe, Captain Mike Mukula, Irene Namubiru and Moses Matovu.
Other Content: The new channel- Pearl Magic Prime Channel 148 will also broadcast popular shows such as Date My family, My Wedding Day, Pablo Live, Ekibbitu, Between Us, Half London, The Honourablez which are equally available on Pearl Magic Channel 161 and GOtv Channel 304.
For more updates on the new channel and the great content available visit www.pearlmagicprime.tv.Don’t forget to join the conversation on our social media pages @pearlmagicprime. To find out about other content, products and services from DStv, visit www.dstvafrica.com. To manage your account, download the MyDStv App and to enjoy extra entertainment on the move- anytime and anywhere, download the DStv App today on the App Store on your iOS device or Google App Store today.
For more information:
Joan Semanda Kizza
PR and Communications Manager,
MultiChoice Uganda,
Tel: +256312245206
Email: [email protected]